of consumers say they are at least slightly familiar with generative AI technologies, such as ChatGPT, that can create content in various forms such as audio, code, images, text, video, etc.
— Globant Survey
of consumers think it’s important that businesses are transparent about how and when they are using AI in their products or services.
— Globant Survey
"When you go to a website right now on your phone, and it is not mobile optimized, you decide if you want to do business with them. I believe we will be in the same situation in five years regarding AI. If businesses are not improving their operations and experience with integrated AI tools, customers will question their legitimacy."
Carolina Dolan-Chandler, Globant’s Chief Digital Officer
*All rights reserved Globant 2023
Globant, in partnership with Allison, surveyed 2,001 U.S. consumers over the age of 18. The survey sample was stratified to match census representation for region, age, gender, and ethnicity. The survey was fielded using Qualitrics, and the panel was sourced from Lucid. Fielding was executed from 10/2/23 to 10/19/23*.
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