Immersive Experiences
While investment interest wanes, interest in 3D immersive experiences is still strong
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AI is now approachable in the real world, and the metaverse is the opposite.
Mass adoption requires organizations to ask users to step out of the norm and into an entirely different world. The metaverse challenges us to step into a new, unparalleled dimension.
"Brands will always look to boost customer engagement and increase loyalty. And the metaverse does provide a new world, an add-on to what currently exists. The need for new, exciting experiences offers a real opportunity for the metaverse."
Rachel Armstrong, Studio Partner, Globant Design Studio
Who is the metaverse for? Explore the full report to find out.
*All rights reserved Globant 2023
Globant, in partnership with Allison, surveyed 2,001 U.S. consumers over the age of 18. The survey sample was stratified to match census representation for region, age, gender, and ethnicity. The survey was fielded using Qualitrics, and the panel was sourced from Lucid. Fielding was executed from 10/2/23 to 10/19/23*.
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