Immersive Experiences

While investment interest wanes, interest in 3D immersive experiences is still strong

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AI is now approachable in the real world, and the metaverse is the opposite.

Mass adoption requires organizations to ask users to step out of the norm and into an entirely different world. The metaverse challenges us to step into a new, unparalleled dimension.

"Brands will always look to boost customer engagement and increase loyalty. And the metaverse does provide a new world, an add-on to what currently exists. The need for new, exciting experiences offers a real opportunity for the metaverse."

Rachel Armstrong, Studio Partner, Globant Design Studio

Who is the metaverse for? Explore the full report to find out.

*All rights reserved Globant 2023

Globant, in partnership with Allison, surveyed 2,001 U.S. consumers over the age of 18. The survey sample was stratified to match census representation for region, age, gender, and ethnicity. The survey was fielded using Qualitrics, and the panel was sourced from Lucid. Fielding was executed from 10/2/23 to 10/19/23*.


This report is intended for informational purposes only, based on information available in the public domain. While the information provided has been obtained from sources believed to be reliable, neither Globant nor any of its affiliates, directors, neither officers nor agents attest to its accuracy or completeness.

No representation or warranty, expressed or implied, is made regarding the completeness, accuracy, timeliness, or suitability of any and all information and data contained within any part of the report. Globant shall in no case be liable for any direct, indirect, incidental, special, consequential, or exemplary damage or loss (including, without limitation, loss of profit), which may arise or derive directly or indirectly from the use of or reliance on the information contained in this report. All information in this report is subject to change by Globant without notice. Prior written approval of Globant is necessary to reprint or reproduce this report in whole or in part. All contents, text, images, data, information, and other materials displayed, including any Globant trademarks or copyrights, are the property of Globant or the designated owner and are protected by applicable laws.

All rights reserved Globant 2024

2024 Tech Trends

Technology continues to be the driving force behind a rapidly changing world. Find out what 2024 has in store!

Artificial Intelligence.

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Versatile robots pave the way for novel applications.


Blockchain’s industry applications are a go, but mass adoption lags.

Immersive Experiences.

While investment interest wanes, interest in 3D immersive experiences is still strong.