“For brands with strong foundational values and identity, AI presents a powerful force for marketers, enabling them to understand customer preferences, adopt human-centric strategies, and cater to transactional and ‘entangled’ relationships. Here at Globant Create, we refer to the complex weave that brands hold in people’s lives as ‘Share of Life’ and AI allows us to enhance that.”

“AI enables us to comprehend customer behavior in ways we never before could, enabling us to deliver personalized experiences that increase engagement and conversion. I am convinced that AI is the key to realizing new performance marketing efficiency, greater effectiveness, and unlocking innovation. AI is the future of marketing, and those who embrace it now will lead the marketing revolution of tomorrow.”

“As marketers, we’ve always focused on strategies driven by user interests and experiences. The capability of AI has been an ally in identifying those needs and enabled us to take advantage of our end-to-end capabilities to design, implement, and scale with seamless technology-based processes on an everyday basis.”