In this report, you will:
AI Reinvention | Sport, Media & Entertainment Edition
How AI Is Changing Media & Fan Experience
Welcome to Sportainment: Your Turn to Play!
The sports and media landscape has transformed into a digital playground where fans expect immersive experiences that blend sports, entertainment, and technology. But hold onto your jerseys, folks, because this is just the warm-up. As AI takes center stage, it’s poised to revolutionize every aspect of sportainment.
Discover AI’s vast and potent applications in sportainment, revealing how it revolutionizes fan experience in our video, featuring essential insights and unique perspectives from Pablo Peranzola, VP of Technology of Media & Entertainment Studio at Globant and Agostina Ardenghi, Advertising & Monetization Strategist at Globant.
Discover how AI is transforming the sports and media industry and enhancing fan engagement.
Find out how, through data analytics, brands are no longer just meeting customer needs—they're anticipating them.
Explore innovative examples that showcase how digital platforms captivate younger audiences in unique ways.
billion by 2030
$
0
is the projected value of AI in the sports market by 2030, primarily driven by shifting fan preferences and behaviors.
According to Allied Market Research
A Look at Globant’s Experts Insights
Gonzalo Zarza
Chief Data Officer at Sportian
By leveraging Streaming platforms, sports channels can extend their reach beyond traditional television to viewers on multiple devices at all times, ensuring fans never miss a moment of the action.
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